The feature enables digital businesses to issue cards instantly into mobile wallets, bridging the gap between B2B and consumer payments ahead of record Black Friday spending
London, UK – [26 Nov 2025] – Weavr is expanding the availability of its Google Pay and Apple Pay service that creates a consumer-like experience for business payments.
With 82% of surveyed businesses predicted to increase their use of virtual wallets this year, the solution is designed to replace often clunky and outdated business payments processes with a more familiar system used by millions of people everyday. Available within the embedded finance provider’s solutions, the services allow B2B SaaS platforms, such as HR tech and expense management apps, to offer cards that can be used instantly via mobile wallets.
This coincides with what analysts predict will be another record-breaking Black Friday season, following £1.12 billion in UK online spending in 2024, up 7.2 percent year-on-year . As consumers increasingly pay using cards in their mobile wallets, Apple Pay and Google Pay are expected to handle a larger share of transactions than ever before. Yet while consumer payments continue to accelerate, most business and employee payments still rely on slower, manual processes. Weavr’s new feature helps close that gap by bringing B2B payments up to the speed and simplicity of consumer payments.
According to Mastercard’s 2025 State of Commercial Card Acceptance, 66 percent of B2B suppliers say they fall short of buyer expectations for payment experience, and 48 percent expect demand for card based payments to grow over the next five years. This points to a growing appetite among providers of business and retail solutions for the same frictionless, digital payment experiences that consumers already enjoy.
With Weavr, embedders can issue virtual cards that can be provisioned into Apple Pay or Google Pay, with spending restricted to approved merchants or categories. This enables faster, more controlled payments across a wide range of use cases – such as employees paying for travel or meals with company funded cards, or using benefits cards for health and wellbeing expenses like dental visits or yoga classes, all directly through their mobile wallets. It also extends to retail loyalty and rewards, where customers can redeem store credit or rewards seamlessly in-store without needing PoS integration.
The feature is already live with retail payments companies that use Weavr to power flexible pay-later purchases. During the upcoming Black Friday period, its customers will be able to complete in-store payments with Apple Pay and Google Pay using virtual cards issued instantly through Weavr. This is a timely example of how embedded finance connects digital innovation with realworld retail.
Alex Mifsud, Co-founder and CEO of Weavr, said: “The extraordinary mass adoption of Apple Pay and Google Pay wallets by consumers is a rare example of rapid behaviour change in payments. Consumers have come to expect instant, secure and intuitive payments using cards in their mobile wallets. With Apple Pay and Google Pay available through Weavr, we’re bringing that same experience to business payments – whether that’s an employee paying for travel, a benefits provider funding wellbeing services, or a retailer rewarding loyalty in-store. This launch shows how embedded finance can finally bring business payments up to the speed of consumer ones.”
By combining card issuance, wallet provisioning and compliance in one solution, Weavr offers a fully flexible, end-to-end platform that can be quickly moulded to each embedder’s objectives. This approach differentiates Weavr from self-serve Banking-as-a-Service models by providing complete, ready to deploy financial solutions that remove complexity while giving embedders full control over user experience and brand ownership.
About Weavr:
Weavr enables digital businesses to seamlessly embed financial products into their software. The fully formed financial solutions are designed for a range of B2B use cases, such as employee benefits, expenses management and accounts payable. They come with built-in control and compliance so digital businesses can launch easily and scale safely. The result is an improved user experience that builds deeper and more rewarding interactions with customers, plus new opportunities for monetisation.
Founded in 2018, with headquarters in London, the company is backed by renowned names such as Tiger Global, who led its 2022 US$40 million Series A to expand operations within the UK and Europe.
